Website Audits Case Studies

“When a leading search engine recommended Netconcepts, I knew they were the kind of SEO experts JiWire needed to be working with.”

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Stayleaner.com, the ecommerce site for J & J Health Foods, sells vitamins, herbs and supplements for sports nutrition and body building. Fred Evaristo of J & J Health Foods states: “I rely heavily on pay-per-click advertising as I can’t get ranked in the natural searches no matter what I do.” We feel your pain, Fred! Let’s see if we can’t help Fred and his team…

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DiscountFlies.com has really missed the boat (yes, the pun was intended) when it comes to search engine traffic. They do not show up in the first 100 results in Google or Yahoo! when searching for the popular search term fly-fishing or for the more targeted term fishing flies. But all is not lost. With some concerted effort, DiscountFlies.com should be able to turn things around.

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BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…

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• 2500 new pages in the index
• Blog strategy gains inbound links
• Blogging a huge success

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Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.

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Most companies don’t even realize their competitors are “eating their lunch” online - ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.

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“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”

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“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”

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“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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